Timing can mean vastly different things, however. If your marketing campaign launches 15 minutes later than originally planned, it’s probably not that big of an issue. If your inventory takes 15 minutes to sync, you might have a serious problem.
At SkuNexus, we understand this implicitly, and it is why we place such profound importance on real-time inventory. So, let’s take a quick look at what that means and how our software solutions help achieve it for our customers.