Founded by a visionary and run by visionaries, Montreal-based New Look Vision Group Inc. is Canada’s largest eyewear retailer.
Recent acquisitions/partnerships have helped New Look establish a presence in the United States, as well, with 477 locations across both countries as of July 2022.
New Look seeks to be a vanguard for the industry - leading the way forward through a commitment to improving vision, design, technologies, service, and eco-responsibility.
Placing its customers front and center, New Look works tirelessly to deliver them inspiring work, great products, and impeccable service. They believe vision is a fundamental human right and that cheap, poorly-made products will only end up becoming a greater expense down the road.
As is so often the case with retailers achieving significant growth in their eCommerce business, New Look’s manual order fulfillment system was showing signs of strain.
Automation was needed to reduce order-processing times, improve accuracy, increase efficiency and productivity, and, ultimately, lower operational costs.
Cyper, a digital transformation consultancy, was brought in to develop a feasible solution.
They had multiple challenges to address:
Deeply experienced with helping existing companies become “digitally mature”, the Cyper team conducted a thorough audit of New Look’s eCommerce strategy and methods to formulate the best plan for both choosing the right solution and implementing it.
Through a series of workshops with New Look employees, they were able to discern and analyze:
Based on the audit and workshops, New Look’s technical requirements for an OMS were determined to be:
Further workshops addressed other requirements for New Look. Assessments re: implementation, internal support, sustainability, and budget found that the chosen OMS needed to:
Based on all the criteria listed above, the development team researched several OMS options and came to a definitive conclusion.
Only one system checked all the boxes: SkuNexus.
In addition to all the features already mentioned, Cyper President Elena Pomazanova had this to say about SkuNexus:
Beyond the ease-of-use elements, developers found SkuNexus support and service to be equally compelling. Answers to questions and updates to core functionality were always delivered extremely quickly.
Cyper’s exceptional research, diligent work, and customer-centric focus yielded many positive outcomes:
The New Look/Cyper/SkuNexus project is a great example of what can happen when people believe in the quality of products, power of creativity, and clarity of vision. We are excited to call New Look a valued customer, Cyper a trusted partner, and we are eager to work with both far into the future.