Running their eCommerce operations on a software-as-a-service (SaaS) platform with limited capability, Graeter’s was experiencing issues such as delayed inventory counts, lack of information flow between their warehouse locations, inability to assign users specific roles and permissions, shipping inefficiencies, and inability to see an order’s life cycle completely. With each of these – and especially without proper warehouse workflows - Graeter’s knew, coupled with their continued rapid growth, the problems would only be amplified in the future.
In a case like Graeter’s, no one likes melting or melted ice cream sitting in a warehouse, on a delivery truck, or on a front porch. Time is of the essence, so the need to get the orders fulfilled correctly, in a timely manner, and with the proper shipping and handling to keep it frozen till the recipient can get it in to their freezer is of the utmost necessity.
In addition to lack of efficiency in shipping and handling, disparate systems and isolated business units are some of the main drivers of inefficiency in the order-to-door cycle. If the eCommerce application (in this case Magento) doesn’t communicate correctly with the back end operations, the ball will be dropped. If each business unit at the company can’t see the same information the other sees, things will be missed. The company’s users must be able to see up-to-the-minute order and inventory data in order to make sure nothing is oversold or shipped incorrectly. Furthermore, the company’s customers have to be assured the orders are being handled and shipped correctly.
Lastly, having different employees fulfilling similar roles in different ways and using different systems (and, in some cases, manual systems) further leads to more inefficiencies and more chances for discrepancies.
The increase in processing speed on importing orders into SkuNexus and generating UPS labels has been critical.
-Jaclyn von Stein, Director of eCommerce and Technology
Initially, our team scoped out, discovered, mapped, and developed a customized system with a target of making sure Graeter’s was fully operational for their important holiday retail season online.
After discovery, our team began working closely with Graeter’s to build-out their portal, and ensured there was no disruption to their day-to-day business during the migration and implementation process.
Ensuring that their Magento eCommerce platform was fully integrated into their SkuNexus instance also allowed their warehouses to achieve automation in the flow of order information from those online sales. This resulted in increased efficiency from their original manual information processing. We also serve as the system of record, so the Graeter's team knows SkuNexus is the one place with the most up to date information about this part of their business, whether it’s inventory, omnichannel order data, shipping, or something else. Graeter’s now has accurate, instant inventory counts across all their eCommerce systems. And considering their small-batch artisanal process, that is especially important when large orders need to be made on-demand in their kitchens (or when they don’t want anything melting en route to a customer).
We also integrated a specialized shipping method that takes into account the weight and size of shipping ice cream with dry ice, as well as mark dates for perishable items.
Graeter’s now also has the ability to designate roles for their specific users across the business. Order managers, fulfillment managers, system admins, and other customized, specific roles ensure that all users get access to the functions of the services that they need and the ones they don’t need can be removed without affecting their work. Improving the back-end efficiency has saved time with end-user training and the improved functionality empowers vital roles to self-manage the system.
Jaclyn von Stein
Director of eCommerce and Technology, Graeter's Ice Cream
