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Omnichannel has become a marketing buzzword in recent years, and for good reason. The ability to engage with customers wherever they are across the digital spectrum is a profound technological advancement.

The omnichannel model provides opportunities far beyond marketing, however - from online sales to order management to fulfillment. Let’s look at how SkuNexus can help eCommerce businesses capitalize on the vast benefits the omnichannel approach can yield.


Omnichannel eCommerce Demands Total Inventory Visibility

Unlike multichannel eCommerce, where inventory is siloed within a particular channel, omnichannel necessitates that all inventory be visible and accessible across all channels. This is only possible with order and inventory management software like SkuNexus that seamlessly integrates with the full range of eCommerce platforms, marketplaces, third-party logistics, dropshippers, et al.

Unify and Conquer: Omnichannel Order Management

The omnichannel approach to order management allows businesses to leverage centralized inventory, order processing, and customer data. The benefit is twofold: Shoppers enjoy a consistent experience, while businesses can optimize inventory levels, increase efficiency, and reduce costs.

Armed with deep inventory insights and integrated customer information, automated decision-making by SkuNexus ensures orders will be accurately processed and routed, regardless of the channel from which they derive.


With Omnichannel, You Can Fulfill from Anywhere

Omnichannel fulfillment breaks down the barriers of traditional methods and opens up a vast range of options for getting your products into the hands of your customers. Instead of operating in isolation, sales channels work cohesively as integrated parts of a single operation. This allows merchants to offer BOPIS. ship-from-store, drop shipping, and much more. 

All locations in an omnichannel system - warehouses, brick-and-mortar stores, kiosks, etc., may act as inventory sources for fulfilling online orders.

SkuNexus gives businesses the ability to manage the complexity of this fulfillment model. The unsiloed, free data flow our software provides allows for communication between seemingly disparate locations and fosters unity, as opposed to dysfunction, within the system.

Your Omnichannel Model is Only as Strong as Your Software

Everything we have mentioned about the omnichannel approach, from sales orders to fulfillment, is dependent upon the flexibility of your software, and this is where SkuNexus differentiates itself.

SkuNexus is specifically designed for flexibility and complete customization. This allows merchants to mold our software to their own highly specific needs rather than be bound by rigidity. 

A fluid omnichannel system requires a creative solution, and that is precisely what SkuNexus empowers you to achieve.


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Find out how our platform can elevate your operations. Offer to set up a test account for you, so you can try out the platform on your own time

Why SkuNexus

Find out how our platform can elevate your operations. Offer to set up a test account for you, so you can try out the platform on your own time