Shipping to a customer's home can entail high costs for any retailer, while BOPIS allows the elimination of a portion of shipping and last-mile delivery expenses.
Lower Cart Abandonment
Two leading factors in online cart abandonment are shipping costs and prolonged delivery times. BOPIS gives businesses a way to circumvent these common customer pain points.
For customers who require items immediately, BOPIS can be the solution. This, of course, assumes that the pick-up takes place within store operating hours and on business days. When quick product retrieval is crucial, BOPIS delivers.
Assurance of Availability
BOPIS acts as a guarantee that the desired product is available for pick-up at the selected retail location.
Increased Foot Traffic in Physical Stores
As online shopping gains traction, maintaining or increasing foot traffic has become a challenge for traditional retail stores. BOPIS serves as a conduit between digital and physical shopping experiences.